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Caroline Kennedy

About Caroline Kennedy

Caroline Kennedy is an accomplished CEO, business founder, speaker, author and business mentor. She was formally recognised twice by the Telstra Business Women’s Awards for her achievements in business.

When Caroline Kennedy’s childhood dream to become a fighter pilot didn’t pan out, she found her place in the corporate world. Her success led her to secure her first role as CEO of Cox and Kings Australia, which incorporates four multi-million dollar travel brands. employing over 100 people, Caroline’s vision was to create something that every employee felt part of.

Caroline’s role, as CEO of Australia’s leading franchise network of professional builders, saw her as a pioneer in the industry; as a female CEO leading the largest franchise home building company.

With more than 20 year’s experience in strategic planning, sales, business development and marketing environments; she had witnessed how easy it was for corporate strategists to overlook their people. Without people, customers and staff, you don’t have a business. While figures tell a story, it is people that determine the success of a business, Caroline believes.

This prompted her to write the book, The Power of Wow! Why Thank You Makes Dollars & Sense, it shares a 7 step method to help businesses increase sales, retain staff and have clients rave about them.

She also established and eventually sold an online business, Gift Wrapped Up, creating and distributing luxury gift hampers, including a corporate range to encourage loyalty.

Caroline is passionate about helping businesses succeed; her strength is achieving transformational change, through driving a strong vision and strategy, which delivers outcomes for businesses in a variety of industries.

“I love showing small business owners that anything is possible and taking them out of their comfort zones. My moto is ‘let’s look at the data’ – I thrive on insights, big picture thinking, and looking outside the box for solutions to problems, which drives innovation and growth.”