My Blog

Small Business
How Small Business can Capatalise on the New Financial Year Caroline Kennedy

Can you believe the new financial year is here? For many small business owners, the end of a financial year period can be overwhelming. You're focused on reconciling your accounts and getting your financial affairs in order. But, you can…

Culture Fit
Get the Best Culture Fit with 4 Powerful Interview Questions Caroline Kennedy

Let’s be honest. The most critical element in any business is the culture, and the culture fit of employees. Your business is going to thrive by having amazing employees who buy into your vision. Employees who don't fit, may become toxic,…

Successful Leader, Business Mentor
How to be a Successful Leader with Introvert Traits Caroline Kennedy

4 TRUTHS ON HOW TO BECOME A SUCCESSFUL LEADER. Imagine a successful leader. I’m presuming a reserved unassuming introvert was not what you imagined. This is because studies have proven that the majority of executives in leadership positions display extroverted personality…

Demand Equality, Regardless of Your Gender. Caroline Kennedy

I was fortunate enough to be a finalist in the Victoria Telstra Business Women’s awards in 2014. I really enjoyed the journey and loved the fact that I had the opportunity to meet so many inspirational women who are very…

Leader, Small Business Leadership,
A Poor Leader – the Fish Rots from the Head Down Caroline Kennedy

In my view, the definition of a great leader is someone who has followers, a tribe of people who respect and admire them. Leaders are those who empower others.  True leaders create more leaders. The most significant trait of a leader…

Women in Business – Credit Yourself Caroline Kennedy

I’m currently reading "Lean In: Women, Work and the Will to Lead." by Sheryl Sandberg's Facebook's Chief Operating Officer. She provoked a lot of conversation on feminism in the workplace with her book. The book sold nearly 150,000 copies in…

Happiness
Happiness Equals Rewards Caroline Kennedy

How happy are you? Recently, I started thinking through this question, and how happiness or the lack there of can affect people in everyday life. I’ve always tried to live by the philosophy that you are the master of your…

10 key reasons customers will pay more for a product or service Caroline Kennedy

In my book, The Power of Wow! Why Thank You Makes Dollars & Sense I talk a lot about customer buying patterns and the strategies you can implement to avoid customer buying from you purely based price. One of the…

Amazing Christmas Marketing Campaign Caroline Kennedy

In my book, The Power of Wow! Why Thank You Makes Dollars & Sense, I discuss how powerful it is to connect emotionally with your customers. Watch the video that follows, it shows a promotion by Westjet, which is one…

7 Steps to Improve Employee Engagement with Recognition Caroline Kennedy

Success in business is all about the people. People make a business successful, not matter what industry you are in; employees are your biggest competitive advantage. The foundation of any successful business is the people, and a focus on ensuring…