Ep 5. Dr Amantha Imber, talking how to innovate, and solving your customer’s problems.

Dr Amantha Imber, an innovation psychologist, best-selling author,

In this episode Amantha shares her tips on how to innovate, and how to create a culture where innovation thrives.

I had the pleasure of chatting with Dr Amantha Imber, an innovation psychologist, best-selling author, and founder of Australia’s leading innovation consultancy Inventium. Amantha has helped companies such as Google, Coca-Cola, Disney, LEGO, Red Bull, American Express, McDonalds, Virgin Australia, Commonwealth Bank and many others innovate.  Inventium is one of Australia’s fastest growing companies, as recognised in the BRW Fast 100 list, and was also awarded the BRW Client Choice Award for Best Management Consultancy in Australia. In 2016, Amantha was inducted into the Australian Business Women’s Hall of Fame. Amantha was a finalist in the 2015 Telstra Business Women of the Year awards. She is the co-creator of the Australian Financial Review’s Most Innovative Companies list, an annual list that Inventium compiles, ranking Australia's top innovators.

In this episode, we delve into:

  1. - The Innovation Process
  2. - Keeping the customer at the heart of everything you do
  3. - Amantha's tips for enhancing your team's performance and creativity
  4. - Amantha's tips for reducing the risk when innovating
  5. - Amantha's tips for Small Business owners, Start-ups and aspiring innovators


Amantha is the author of the best-selling book “The Creativity Formula: 50 scientifically proven creativity boosters for work and for life”.

Her second book, The Innovation Formula, released in April 2016 addresses the topic of how organisations can create a culture where innovation thrives. For a free sample chapter, Click Here

Innovation is a critical part to remain relevant in this ever changing business landscape. But the process of how to innovate is the challenge. Innovation is critical for ongoing success and Australian Business Owners recognise this fact. In her book Amantha provides the key insights and strategies for building a culture where innovation can thrive, and it's backed by scientific research.

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