Archive for November 2014
Women in Business – Credit Yourself
I’m currently reading “Lean In: Women, Work and the Will to Lead.” by Sheryl Sandberg’s Facebook’s Chief Operating Officer. She provoked a lot of conversation on feminism in the workplace with her book. The book sold nearly 150,000 copies in its first week and has held the top non-fiction spot on the bestseller lists since.…
Read MoreHappiness Equals Rewards
How happy are you? Recently, I started thinking through this question, and how happiness or the lack there of can affect people in everyday life. I’ve always tried to live by the philosophy that you are the master of your own destiny, if you are not happy, you have the power to change it. Do…
Read More10 key reasons customers will pay more for a product or service
In my book, The Power of Wow! Why Thank You Makes Dollars & Sense I talk a lot about customer buying patterns and the strategies you can implement to avoid customer buying from you purely based price. One of the biggest challenges I believe we all face in business is remaining relevant in a marketplace…
Read MoreAmazing Christmas Marketing Campaign
In my book, The Power of Wow! Why Thank You Makes Dollars & Sense, I discuss how powerful it is to connect emotionally with your customers. Watch the video that follows, it shows a promotion by Westjet, which is one of the most surprising, genuine and ingenious campaigns I’ve seen in a long time. You…
Read More