Welcome to Caroline Kennedy's Blog

Women in Business – Credit Yourself

Megaphone, Women, Shouting.

I’m currently reading “Lean In: Women, Work and the Will to Lead.” by Sheryl Sandberg’s Facebook’s Chief Operating Officer. She provoked a lot of conversation on feminism in the workplace with her book. The book sold nearly 150,000 copies in its first week and has held the top non-fiction spot on the bestseller lists since.…

Happiness Equals Rewards

Smile man

How happy are you? Recently, I started thinking through this question, and how happiness or the lack there of can affect people in everyday life. I’ve always tried to live by the philosophy that you are the master of your own destiny, if you are not happy, you have the power to change it. Do…

10 key reasons customers will pay more for a product or service

Shopping.

In my book, The Power of Wow! Why Thank You Makes Dollars & Sense I talk a lot about customer buying patterns and the strategies you can implement to avoid customer buying from you purely based price. One of the biggest challenges I believe we all face in business is remaining relevant in a marketplace…

Amazing Christmas Marketing Campaign

In my book, The Power of Wow! Why Thank You Makes Dollars & Sense, I discuss how powerful it is to connect emotionally with your customers. Watch the video that follows, it shows a promotion by Westjet, which is one of the most surprising, genuine and ingenious campaigns I’ve seen in a long time. You…

7 Steps to Improve Employee Engagement with Recognition

Employee Engagement

Success in business is all about the people. People make a business successful, not matter what industry you are in; employees are your biggest competitive advantage. The foundation of any successful business is the people, and a focus on ensuring staff feel happy and valued is important. It requires an understanding of the intangibles, most…

Marketing ultimately is about values

In my book, The Power of Wow! Why Thank You Makes Dollars & Sense, I discuss how powerful it is to connect emotionally with your customers. In particular, the chapter I wrote, Memorable moments: defining the customer experience covers the key buying patterns of consumers and how that can impact your business. For instance, our…

Recognition

I read an article on Inc.com tonight; it was related to how you can motivate and make someone’s day. Motivating and recognising people are topics I talk about in my book The Power of Wow! Why Thank You Makes Dollars & Sense. I’ve worked in the corporate world for over 17 years, and the little…