Welcome to Caroline Kennedy's Blog

Marketing ultimately is about values

By Caroline Kennedy | Dec 23, 2013 |

In my book, The Power of Wow! Why Thank You Makes Dollars & Sense, I discuss how powerful it is to connect emotionally with your customers. In particular, the chapter I wrote, Memorable moments: defining the customer experience covers the key buying patterns of consumers and how that can impact your business. For instance, our…

Recognition

By Caroline Kennedy | Nov 7, 2013 |

I read an article on Inc.com tonight; it was related to how you can motivate and make someone’s day. Motivating and recognising people are topics I talk about in my book The Power of Wow! Why Thank You Makes Dollars & Sense. I’ve worked in the corporate world for over 17 years, and the little…